Jimbaran is a sleepy cove where fleets of fishing boats colour the scene. Since the opening of the Four Seasons Resort and Bali Inter-Continental Resort, this once-quiet area has now become a popular resort.

Local families and tourists are drawn by its beauty, and to enjoy the food of the superb seafood restaurants along the beach. Jimbaran's grey sand and calm waters attract many people.

The Jimbaran seafood market located on the beach is probably the biggest in Bali and has the widest selection of fresh seafood. And in conjunction with the seafood market there are also traditional seaside seafood restaurants on the beach where one can enjoy the catch of the day.